Naïve was born as a leisurewear brand, primarily inspired by the Mediterranean, where its creator spends most of their life, enjoying the beauty of its landscapes and places. The brand’s spirit is also characterized by an urban and cosmopolitan essence, shaped by constant travels across European cities that inspire its products.

Naïve releases two collections each year, differentiated by season: Summer and Winter. Each season has its main highlight—socks for winter and swimwear for summer—complemented by a variety of products related to each season.

With this approach, Naïve achieves a perfect harmony throughout the year, creating a "from head to feet" concept that embodies the philosophy of leisure, which, for Naïve, means fun and relaxation.